Think Coffee

September 20,2024

Think Coffee

Think Coffee | 702 followers on LinkedIn. Think Coffee is an independently-owned, mission-driven company born and raised in NYC. | In 1999, Jason Scherr, a former lawyer, opened a small coffee shop on Bedford Avenue in the then sparsely populated neighborhood of Williamsburg, Brooklyn. Well into the aughts, he greeted his customers, prepared their drinks, wiped down their tables, mopped the floors, took out the garbage and did all of the bookkeeping (among many other jobs). He loved the sense of community he was building through his hard work – his regulars returning day-after-day – but by the mid-2000’s he started to look for a way to grow this sense of community without his personal involvement in each espresso drink..
In 1999, Jason Scherr, a former lawyer, opened a small coffee shop on Bedford Avenue in the then sparsely populated neighborhood of Williamsburg, Brooklyn. Well into the aughts, he greeted his customers, prepared their drinks, wiped down their tables, mopped the floors, took out the garbage and did all of the bookkeeping (among many other jobs). He loved the sense of community he was building through his hard work – his regulars returning day-after-day – but by the mid-2000’s he started to look for a way to grow this sense of community without his personal involvement in each espresso drink. He envisioned a company that would create goodwill with his customers by being the most responsible business it could be, a business that would bring back regulars time and again even if he wasn’t their barista. Think Coffee would become the realization of that vision. In 2006, Jason raised money from friends and family and opened the first Think Coffee location on Mercer Street in Greenwich Village with the mission of minimizing environmental impact and sourcing coffee as responsibly as possible. It wasn’t long after the Mercer Street opening that the Think Coffee team started to fulfill its mission by partnering with coffee producers around the globe. Today, Think Coffee remains steadfastly independent and locally owned, while working tirelessly to reduce its environmental impact and redress the inequities in the coffee supply chain. It has kept many of the same farmer relationships from its early days, providing long-term stable contracts over the years and returning hundreds of thousands of dollars to the farm working communities that need them the most.

Think Coffee, 1 Bleecker St, New York, NY. exterior storefront of a coffee shop, and sidewalk cafe in the East Village neighborhood of Manhattan Stock Photo - Alamy

Think Coffee (@thinkcoffeenyc) • Instagram photos and videos

THINK COFFEE - 125 Photos & 255 Reviews - 73 8th Ave, New York, New York - Coffee & Tea - Menu - Yelp

Think Coffee NYC

Menu - Picture of Think Coffee, New York City - Tripadvisor

Matcha Latte

Five minutes with Think Coffee Ink - Sanremo UK